[img][CENTER]Original 3D animation film <The Beauty>

<The Beauty > is now under post-production. The demo will be displayed at major international animation festival in 2009 to show the understanding and interpretation of Chinese culture by new force in Chinese animation industry. What is more, we hope to explore the potential and business value of this work as a full-length animation film.



<The Beauty> is produced in 3D software (Maya, Shake etc.). The unique rendering style of the work has won great reputation and wide recognition in the early stage of character design as well as an Excellent Award in CCGF 2007. With delicate and aesthetic characters, magnificent and majestic Palace scenes, thousands of soldiers fighting in battlefield full of smoke and fire, dancing with long flowing silk inner sleeves, <The Beauty> merits one of the most expected animation short films in China in 2009.

About Production

Difficulties and Special Features
In technique

MAYA, as a 3D software, is always weak and hard to handle in demonstrating 2D rendering and meticulous painting rendering. In <The Beauty>, we developed the nodes of Mental Ray, tested dynamic animation, and solved all technical difficulties by Technical Director of Magic Animation to realize a satisfactory rendering.

In Art

<The Beauty> is the first animation short film that brings traditional meticulous painting onto the screen using MAYA. That means producers in <The Beauty> team have to be armed with great esthetic taste and knowledge than others. In the early stage of production, we invited professionals from universities and colleges as Art supervisor, and then modified character design to realize meticulous painting rendering in MAYA to the utmost extent.

The following is part of the production process.








sence design

character design